50 Years of Family Winegrowing
Fifty years ago, Jerry Lohr embarked on a career change. What followed would reshape the landscape of the California wine industry and create one of the country’s most popular wine brands.
Legacy of Quality Wines
Two generations of passion and quality in Monterey, Paso Robles, and Napa Valley.
2024 marks fifty years in business for a remarkable California success story. In 1974, J. Lohr released its first wine. Since that day, the Lohr family and team have helped bring Cabernet Sauvignon from Paso Robles and Chardonnay from Monterey County to global prominence.
Throughout 2024, J. Lohr will be celebrating 50 Years of Family Winegrowing with in-store displays, online consumer features and contests, community charitable giving, and marquee events across the country – showcasing the company’s longtime ethos of sustainability and “Family, Place, and Craft.”
“50 Years” Capsules
LOOK FOR DRAMATIC NEW “50 Years” CAPSULES ON YOUR FAVORITE J. LOHR VINEYARD SERIES, PURE PASO® , ESTATES, AND MONTEREY ROOTS WINES.
50 Years of Milestones
Browse the Lohr family’s fifty year journey as leaders and innovators
Our Milestones
50 YEARS: JOIN US!
You’ll find us out and about at consumer, charity, media, and trade happenings throughout our 50th anniversary year. Here’s just a sampling of summer and fall J. Lohr appearances:
- Monterey Jazz Festival
Sept. 27-29 - Santa Fe Wine & Chile Festival
Sept. 25-29 - Sustainable Brands Conference
Oct 10-17 - Kohler Food & Wine Experience
Oct. 17-20 - HEB Wine Walk at Market Street
Oct. 19 - San Diego Food & Wine Festival
Nov. 2-10
Check back often as we are adding new events regularly.
Better yet? Subscribe to our J. Lohr e-newsletter to stay up to date. We hope to see you soon!
Featured Wine
2021 J. Lohr Hilltop Cabernet Sauvignon
The Wines of J. Lohr
Our single-minded goal is to let the quality and terroir of our vineyards in Monterey, Paso Robles, and Napa Valley shine through in every bottle of J. Lohr.