Sustainability Grows on the Vine: A Conversation with Steve Lohr of J. Lohr Vineyards & Wines. J. Lohr Vineyards & Wines is a winery headquartered in San Jose, California, with almost 4,000 acres of estate vineyards in Paso Robles, Monterey County, and the Napa Valley. J. Lohr Vineyards & Wines was named the 2020 recipient of the Green Medal Leader Award. The annual California Green Medal Sustainable Winegrowing Awards provide recognition to vineyards and wineries that are standard-bearers in implementing the three “E’s” of sustainability: environment, economic, and social equity. As the President and CEO of J. Lohr Vineyards & Wines, Steve Lohr combines a big-picture view of the wine industry with a hands-on work ethic. In this role, Steve is responsible for the overall management and strategic planning of J. Lohr Vineyards & Wines, with a particular focus on sales and finance. For this episode of the Impact Report, Bard MBA's Rachel Terry speaks with Steve about how J. Lohr cultivates a culture of sustainability for its employees, processes, and the land on which they grow their products.
