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In this episode, Marketing Manager Josh Baldovino and Senior Marketing Director Dave Muret join Steve Lohr, President and CEO of J. Lohr Vineyards & Wines, to explore the wine archives at J. Lohr.
The trio takes an exclusive look inside 'the cage,' a special storage area holding nearly every bottle of wine the company has produced since 1974. Steve shares personal stories about the history of the vineyard, the evolution of J. Lohr's branding, and significant milestones such as the first bottled wines and special varietals.
The episode also delves into the intricacies of wine storage, features previous brand partnerships, and previews an upcoming tasting event with some of the rare archived bottles.
Grab a glass and let's jump in!
Running Order
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01:39
Historical Insights and Early Years
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03:46
The Evolution of J. Lohr Labels and Brands
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10:42
Scavenger Hunt for Vintage Bottles
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20:20
J. Lohr Signature Cabernet
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33:37
Exploring the Oldest Cabernet Bottles
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35:11
Favorite Label Designs
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37:49
The J. Lohr Gesture Series
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40:58
Discussing J. Lohr Hilltop Cabernet and Skipped Vintages
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43:32
How to Evaluate Old Wine
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55:02
Storing Wines at Home