Dive into an engaging episode of the “Wine Country Women” podcast, where host Michelle Mandro sits down with Cynthia Lohr, Co-Owner and Chief Brand Officer of J. Lohr Vineyards & Wines. In this episode, listeners are treated to an in-depth conversation about Cynthia’s journey, her family’s legacy in winemaking, and her passion for brand building and sustainability.
Key Highlights:
Early Ambitions: Cynthia reflects on her high school aspirations of entering the helping professions and her early volunteer work in peer counseling and suicide prevention.
Tech Industry Pioneering: Cynthia recounts her career shift to the internet and technology sector in the mid-90s, where she worked on the groundbreaking launch of Yahoo and other significant projects.
Return to Family Business: After her success in tech, Cynthia discusses her return to J. Lohr Vineyards & Wines, bringing her expertise in communications and marketing to the family business.
Wine Industry Insights: From her role as Chief Brand Officer, Cynthia offers insights into the evolution of J. Lohr’s marketing strategies and the importance of maintaining authenticity and consumer trust.
Personal Stories: Cynthia opens up about her personal life, including her love for music, her European boho chic decorating style, and her favorite wines.
Memorable Quotes:
“I became very intrigued by what makes a great brand and the connection it has with consumers.”
“Our approach to winemaking is about fine-tuning everything, regardless of production size, to ensure consistency and quality.”
Tune in to learn:
The fascinating journey of a woman who has seamlessly blended her passion for technology, branding, and winemaking.
How Cynthia and her family have fostered a legacy of sustainability and innovation in the wine industry.
The inspiring stories behind J. Lohr Vineyards & Wines and the pivotal moments that have shaped its success.
