Raising a toast to celebrate the extraordinary achievements and contributions by women in the beverage alcohol industry is a year-round goal of J. Lohr, the premier, family-owned wine estate located on California’s Central Coast. And the newly launched 2023 #JLohrWomen Campaign is a first-of-its-kind effort aimed at doing just that. Listen as VP Marketing, Rhonda Motil and Winemaker White Wine, Kristen Barnhisel share about elevating the voices of women in the industry, creating new opportunities for professional entry into wine, and filling the alcohol beverage industry’s gender gap in executive roles, vineyards, wineries and more.
