August 2, 2016
J. Lohr Increases Support of National Breast Cancer Foundation
San Jose, Calif. – August 2, 2016 – J. Lohr Vineyards & Wines today announced it will build upon its seven-year, ongoing Touching Lives campaign and partnership with National Breast Cancer Foundation, Inc. by increasing J. Lohr’s donation by 50% for every bottle sold of the newly released 2013 J. Lohr Carol’s Vineyard Cabernet Sauvignon, from $2 to $3. This funding not only will allow NBCF and J. Lohr to continue to provide mammograms for women in need, but it will expand support to include Patient Navigation programs and services.
Long focused on raising awareness through early detection, J. Lohr has funded more than 4,500 mammograms through sales of J. Lohr Carol’s Vineyard Cabernet Sauvignon and Sauvignon Blanc since the Touching Lives campaign’s inception in 2009. The Lohr family lost Jerry’s wife, and Steve, Cynthia and Lawrence’s mother, Carol Waldorf Lohr, due to complications from breast cancer in 2008. Since 2009, they have shared their deeply personal family story so they can make a difference and positively touch the lives of those impacted by breast cancer.