Carol's Vineyard

TOUCHING LIVES, ONE TOAST AT A TIME

This year marks the twelfth anniversary of J. Lohr’s heartfelt partnership with National Breast Cancer Foundation, Inc. The Touching Lives initiative began when the Lohr family designated the J. Lohr Carol’s Vineyard Cabernet Sauvignon a commemorative release in honor of founder Jerry Lohr’s late wife. Carol Lohr passed away in 2008 due to complications from breast cancer.

Today, $3 from every purchase of J. Lohr Carol’s Vineyard Cabernet Sauvignon, whether at your local restaurant, wine shop, online or at our Wine Centers, is donated to the National Breast Cancer Foundation. Since the program’s inception, sales from J. Lohr Carol’s Vineyard releases have supported early breast cancer detection, access to mammograms, patient navigation systems, and the delivery of HOPE Kits (a gift box of comforting items) to women undergoing breast cancer treatment. These programs continue to build on a partnership that has funded over 7,800 mammograms for women who otherwise would not be able to afford them.
 

WE’RE ENCOURAGING WOMEN TO TAKE CHARGE

The National Breast Cancer Foundation’s mission is to provide help and inspire hope to those affected by breast cancer through early detection, education, and support services. J. Lohr is continuing to advocate for women’s empowerment through knowledge and body self-awareness. It’s never too early to become one’s own best health advocate, and the National Breast Cancer Foundation has the resources to help.