As the daughter of California wine pioneer Jerry Lohr, Cynthia Lohr spent part of her youth in the vineyards and cellars, absorbing aspects of the wine industry firsthand. As an adult, she chose her own path, establishing a reputation for excellence in strategic marketing communications and brand and business development while working with a who’s who of leading Internet and technology companies. In 2002, Cynthia joined the family business as director of communications for J. Lohr Vineyards & Wines; in 2009, she was named marketing vice president.